CEO Fritz Henderson says the automaker has no plans to change its name. Embedded video from <a href=”http://money.cnn.com/video” mce_href=”http://money.cnn.com/video”>CNNMoney.com Video</a> Source: CNNMoney – video report Date: 6/23/2009 Keys: Marketing, brands, new product development, management Link: http://money.cnn.com Questions for discussion: Does this interview with Fritz Henderson suggest to you that GM management will be changing the… Read more »
Monthly Archives: June 2009
China’s new frontier
Chinese telecom-gear makers Huawei and ZTE have already conquered Africa and Asia. Next stop: Latin America. Source: CNNMoney.com Date: 6/25/2009 Keys: International business, marketing, pricing, government Link: http://money.cnn.com Questions for discussion: Are you surprised by China’s successful pricing strategy? What can global competitors do in response to Chinese low-price strategies? Are there lessons to be… Read more »
Myths and realities of teen media trends
Nielsen is out with a new report on media consumption by teens and the results are counter-intuitive to what we commonly believe to be the norm. According to the How Teens Use Media report (PDF),”teens exhibit media habits that are more similar to the total population than not.” Source: CNET News Date: 6/25/2009 Keys: Marketing… Read more »
Ballmer Strikes Cynical Tone on the Future of Ad Spending
Description: Speaking at the Cannes Lions festival yesterday, CEO Steve Ballmer said the company’s spending on annual measured media has climbed from $200 million to $700 million over a four-year period, as the company serves up new campaigns for Bing, Xbox, Windows, Internet Explorer, and other products. Source: Clickz.com Date: 6/25/2009 Keys: Advertising, marketing, Internet… Read more »
Business of Green: Sustainability, the environment and success
T.Boone Pickens: $300 oil. The billionaire former oil man says U.S. must wean itself from dependence on foreign oil. Embedded video from CNNMoney.com Video Source: CNNMoney – video report Date: 6/16/2009 Keys: Government, economy, technology Link: http://money.cnn.com Questions for discussion: Summarize the arguments presented by Mr. Pickens for change of U.S. consumer usage of energy…. Read more »
$1 billion ‘cash for clunkers’ passed
Congress approves a measure to subsidize car purchases – consumers can get as much as $4,500 to trade in old cars. Obama expected to sign bill. Source: CNNMoney.com Date: 6/19/2009 Keys: Marketing, promotion, pricing, government Link: http://money.cnn.com Questions for discussion: Why might some people consider this government stimulus to the economy a “good†or “bad  Read more »
iPhone 3.0 a cut-and-paste win for Twitter
The ability, with iPhone OS 3.0, to cut and paste content across applications will mean a huge boost in traffic for Twitter. Source: CNET News Date: 6/17/2009 Keys: Marketing, new product development, co-marketing Link: http://news.cnet.com Questions for discussion: Do you think iPhone customers will be motivated to trade-up to this new model? Explain your thinking…. Read more »
Mobile Couponing Brings Mixed Results to an Iowa Jiffy Lube
A Jiffy Lube manager’s foray into the world of mobile couponing convinced him the practice has potential but it also proved that human nature can be a funny thing. Source: Clickz.com Date: 6/19/2009 Keys: Marketing, Internet technology, promotions Link: http://www.clickz.com/3634148 Questions for discussion: Why do you think the promotion program isn’t working out? Is there… Read more »
Unfriendly skies for airlines
Fortune’s Andy Serwer says a combination of higher oil prices and less demand are hurting the air carriers. Embedded video from <a href=”http://money.cnn.com/video” mce_href=”http://money.cnn.com/video”>CNNMoney.com Video</a> Source: CNNMoney – video report Date: 6/08/2009 Keys: Marketing, economics, Link: http://money.cnn.com Questions for discussion: Summarize all of the reasons for airline distress starting with the rise in fuel costs…. Read more »
Investors bet on Detroit housing market
As Detroit home prices crash, sales are heating up. But with all of the plant closings and layoffs, who’s buying? Investors — some of whom are snapping up five and 10 houses at a time. Source: CNNMoney.com Date: 6/12/2009 Keys: Economy, prices, real estate, investments Link: http://money.cnn.com Questions for discussion: What does this article teach… Read more »
