Twitter CEO: A biz plan can wait

Posted by & filed under Part 4: Marketing Management.

Description:  Evan Williams says the company is focused on beefing up its technology, not making money, for now. Source: CNNMoney – video report   Date: 10/21/2009 Link: http://money.cnn.com/video/technology/2009/10/21/tt_twitter_evan_williams.fortune/ Questions for discussion:  What do you think the Twitter business model will look like when it finally announces its strategies for generating revenues? Explain your answer. Do… Read more »

Amazon shares close at record high

Posted by & filed under Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: The online retailer’s stock finishes up nearly 30% as investors see the company becoming a powerhouse of the post-recession economy. Source: CNNMoney.com Date: 10/23/2009 Link: http://money.cnn.com/2009/10/23/news/companies/Amazon/index.htm?postversion=2009102318 Questions for discussion:  Do you think investors are correct in their assessment of future online sales and profits at Amazon? Do you think some categories of merchandise or… Read more »

Wikipedia founder in HP online magazine print deal

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: The founder of online encyclopedia Wikipedia said on Wednesday he had entered into a partnership with computer company Hewlett Packard that will allow users to create and print magazines. Source: Reuters.com Date: 10/21/2009 Link:  http://www.reuters.com/article/technologyNews/idUSTRE59K4MX20091021 Questions for discussion: Do you think this business model of on-demand magazine printing will become popular? Who do you… Read more »

U.S. Companies’ Electronic-Discovery Spending Tripled in 2009

Posted by & filed under Part 3 Management: Empowering People to Achieve Business Objectives, Part 5 Managing Technology and Information.

Description: Budgets for managing electronic data tripled this year at average-sized U.S. companies, according to a study, as businesses braced for an influx of lawsuits stemming from a recession that’s been partly blamed on fraud. Source: Bloomberg.com Date: 10/20/2009 Link:  http://www.bloomberg.com/apps/news?pid=newsarchive&sid=a_qD_YdAZA7o Questions for discussion: Why is spending in this area increasing so drastically? How important… Read more »

Next great Windows OS?

Posted by & filed under Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  Windows 7 is drawing rave reviews, but can Microsoft parlay the momentum into its other products? Source: CNNMoney – video report   Date: 10/13/2009 Keys:  Marketing (p388), New product development (p420), Management (p252) Link: http://money.cnn.com/video/technology/2009/10/13/tt_windows_7_ballmer_microsoft.fortune/ Questions for discussion:  What do you think Microsoft’s future looks like, especially in terms of new products? Do you agree… Read more »

Wal-Mart vs. Amazon: Fight is on for book sales

Posted by & filed under Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: The world’s largest retailer launches a price war against the Web’s premier bookseller as the crucial holiday sales period looms. Source: CNNMoney.com Date: 10/16/2009 Keys: Marketing (p387), Economy (p66) Link: http://money.cnn.com/2009/10/16/news/companies/walmart_amazon_books/index.htm?postversion=2009101617 Questions for discussion:  Who do you think will win this battle for customers? Explain your answer. Why is price so important in this… Read more »

Google sparks e-books fight with Kindle

Posted by & filed under Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Google plans to launch an online store to deliver electronic books to any device with a Web browser, threatening to upset a burgeoning market for dedicated e-readers dominated by Amazon’s Kindle. Source: Reuters.com Date: 10/16/2009 Keys: Competing in world markets (p100), Marketing (p387) Link:  http://www.reuters.com/article/internetNews/idUSTRE59E28H20091016 Questions for discussion: Do you think Google’s strategy will… Read more »

McDonald’s Offers Potato Burger With Fries, No Onions in India

Posted by & filed under Part 4: Marketing Management.

Description: McDonald’s Corp. is staking its future in India on burgers made from mashed potatoes, peas and spices. Sumil Mittal says it’s a good bet. Mittal, 19, sits beneath the golden arches at a McDonald’s in Ambala, a small town 125 miles north of New Delhi. He’s eating the vegetarian McAloo Tikki sandwich, with french… Read more »

Buick targets younger buyers

Posted by & filed under Part 4: Marketing Management.

Description:  The 2010 Buick Lacrosse CXS is a luxury sport sedan combining comfort riding and decent performance from V6 models. Embedded video from CNNMoney.com Video Source: CNNMoney – video report   Date: 10/08/2009 Keys:  Marketing (p388), New product development (p420) Link: http://money.cnn.com/video/luxury/2009/10/08/lux_peter_buick_lacrosse.cnnmoney/ Questions for discussion:  Do you think this new vehicle will be successful? Explain… Read more »

New highs, but now a big test.

Posted by & filed under Part 1 Business in a Global Environment, Part 6 Managing Financial Resources.

Description: Goldman Sachs, Bank of America, Google, IBM and Intel are among the heavy-hitters due to open their books, giving the rally its first big challenge in weeks. Source: CNNMoney.com Date: 10/11/2009 Keys: Finance (p558), Economy (p66) Link: http://money.cnn.com/2009/10/11/markets/sunday_lookahead/index.htm?postversion=2009101107 Questions for discussion:  Explain why financial information released this week by these firms will likely influence… Read more »