Next great Windows OS?
October 19, 2009 Edited by Brahm Canzer
Filed under Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information
Description: Windows 7 is drawing rave reviews, but can Microsoft parlay the momentum into its other products?
Source: CNNMoney – video report
Date: 10/13/2009
Keys: Marketing (p388), New product development (p420), Management (p252)
Link: http://money.cnn.com/video/technology/2009/10/13/tt_windows_7_ballmer_microsoft.fortune/
Questions for discussion:
- What do you think Microsoft’s future looks like, especially in terms of new products?
- Do you agree with the criticisms of Microsoft’s management since Bill Gates left active decision-making of the firm? Explain your answer.
