Wal-Mart vs. Amazon: Fight is on for book sales
October 19, 2009 Edited by Brahm Canzer
Filed under Part 4: Marketing Management, Part 5 Managing Technology and Information
Description: The world’s largest retailer launches a price war against the Web’s premier bookseller as the crucial holiday sales period looms.
Source: CNNMoney.com
Date: 10/16/2009
Keys: Marketing (p387), Economy (p66)
Link: http://money.cnn.com/2009/10/16/news/companies/walmart_amazon_books/index.htm?postversion=2009101617
Questions for discussion:
- Who do you think will win this battle for customers? Explain your answer.
- Why is price so important in this situation?
- Are the target markets that each company appeals to the same? Explain your answer.
- How is buyer behavior important to understanding this story?
