3D jolts Hollywood

Description:   DreamWorks Animation CEO Jeffrey Katzenberg says 3D films may account for a fifth of box office revenue in 2010.

Source: CNNMoney – video report
 
Date: 01/08/2010

Link: http://money.cnn.com/video/technology/2010/01/08/tm_katzenberg_dreamworks_ces.fortune/

Questions for discussion: 

  • Do you think 3D will continue to grow in popularity? Explain your thinking.
  • Do you think the home entertainment market will be greater than the movie theatre market?

Job growth returns — then fades

Description:  Employers once again slashed a substantial number of jobs off their payrolls in December, according to a disappointing report from the government Friday. But there was a small glimmer of hope as well.

Source: CNNMoney.com

Date: 01/08/2010

Link: http://money.cnn.com/2010/01/08/news/economy/jobs_december/index.htm

Questions for discussion:

  • Why is the loss of so many jobs so significant?
  • What does this say about the businesses letting these workers go?
  • How does net job creation or loss affect how well the economy will perform? Explain your answer.

Yahoo CEO Gives Herself B-Minus Grade in First Year

Description: Carol Bartz gives herself a B-minus in her first year as chief executive officer of Yahoo! Inc., saying she could have moved faster to reorganize the company and strike a Web-search agreement with Microsoft Corp.

Source: Bloomberg.com

Date: 01/08/2010

Link: http://www.bloomberg.com/apps/news?pid=20601109&sid=a.Nuu2H6FSPY

Questions for discussion:

  • How would you grade Carol Bartz and Yahoo!? Explain your thinking.
  • Are you optimistic about the future for Yahoo!? Explain your thinking.

CBS chief: failed Leno/NBC experiment boosted CBS

Description: CBS entertainment chief Nina Tassler said on Saturday that the No. 1 U.S. television network had reaped advertising benefits from rival NBC’s decision to move comedian Jay Leno to prime time in place of scripted drama.

Source: Reuters.com

Date: 01/09/2010

Link: http://www.reuters.com/article/idUSN095858520100109?type=marketsNews

Questions for discussion: 

  • Why do you think the 10PM time slop failed to work for the Leno Show?
  • Do you think Leno is done or could he be successful again in another time slot? Explain your thinking.
  • What would you advise NBC to do? Explain your thinking.

Look for travel deals in 2010

Description:   Analysts expect consumer business to increase, but slow business travel will help keep prices low.

Source: CNNMoney – video report
 
Date: 12/31/2009

Link: http://money.cnn.com/video/news/2009/12/31/n_cmr_travel_outlook_2010.cnnmoney/

Questions for discussion: 

  • Summarize the projected business environment for the travel industry in 2010.
  • Do you agree with these predications and the basis for them? Explain your thinking.

3 reasons home prices are heading lower

Description:  After four months of gains, home prices flattened in October. Worse yet, industry insiders think that they’ll soon start to fall.

Source: CNNMoney.com

Date: 01/01/2010

Link: http://money.cnn.com/2009/12/31/real_estate/home_price_drop/index.htm

Questions for discussion: 

  • Summarize the reasons given for house prices heading lower.
  • How do you think homebuyers will respond to this news? Explain your answer.
  • How do you think homebuilders will respond? Explain your answer.
  • How might falling or flat house prices affect consumers in general? Explain your answer.

Avatar’ Is Top Film, Nears $1 Billion Sales Mark

January 4, 2010 by  
Filed under Part 4: Marketing Management

Description: “Avatar,” the futuristic 3-D adventure, was the top film in the U.S. and Canada for the third straight weekend with $68.3 million in sales, and will cross the $1 billion mark in domestic and international receipts today.

Source: Bloomberg.com

Date: 01/03/2010

Link: http://www.bloomberg.com/apps/news?pid=20601103&sid=aiMQc2VTfFE0

Questions for discussion:

  • Why do you think some films become such huge successes at the box-office? Explain your answer.
  • Do you think the current state of the economy or some other factor is a major influence on the box-office success of films? Explain your thinking.

Microsoft Needs a Swift Kick in the Boot-Up: Rich Jaroslovsky

January 4, 2010 by  
Filed under Part 4: Marketing Management

 Description: It took about 20 years before television viewers no longer had to wait for their sets to warm up. Yet here we are, 30-plus years into the personal computer era, and the instant-on PC remains elusive.

Source: Bloomberg.com

Date: 01/02/2010

Link:  http://www.bloomberg.com/apps/news?pid=20601093&sid=aZ.Y_dCigYME

Questions for discussion: 

  • Do you think “instant-on” technology is an important consideration for buyers? Explain your answer.
  • How much money do you think a buyer would be willing to pay for this product performance improvement?

Investors Hope the ’10s Beat the ’00s

Description: The U.S. stock market is wrapping up what is likely to be its worst decade ever. In nearly 200 years of recorded stock-market history, no calendar decade has seen such a dismal performance as the 2000s.

Source: WSJ.com

Date: 12/20/2009

Link: http://online.wsj.com/article/SB10001424052748704786204574607993448916718.html?mod=WSJ_hp_mostpop_read

Questions for discussion: 

  • Summarize the highlights of the story.
  • Do you think dividends will regain their earlier growth patterns? Explain your answer.
  • How do you think stocks will perform over the next ten years? Explain your answer.
  • Which stock sectors do you think will outperform the averages and which do you think will underperform? Explain your thinking.

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