Why Coca-Cola succeeds in Africa
June 28, 2010 Edited by Brahm Canzer
Filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business
Description: Former CEO Neville Isdell explains that the franchise system makes business owners in Africa feel more invested in the company.
Source: CNNMoney.com – video report
Date: 06/26/2010
Link: http://money.cnn.com/video/fortune/2010/06/26/f_gf_coke_africa.fortune/
Questions for discussion:
- What are the reasons presented that explain Coca-Cola’s success in Africa?
- Do you agree with the explanation?
- Are there other reasons that might explain its success?
- Would you change any strategies the company is currently following?
- Does the firm present ethical business behavior?
- How does this strategy compare to the one in the U.S.?
