Dell faces fresh threat from old PC failures
July 5, 2010 Edited by Brahm Canzer
Filed under Part 1 Business in a Global Environment
Description: A six-year-old hardware meltdown that plagued millions of computers is coming back to haunt Dell.
Source: CNNMoney.com
Date: 07/01/2010
Link: http://money.cnn.com/2010/07/01/technology/dell_lawsuit/index.htm
Questions for discussion:
- What did this problem “cost” Dell in terms of money, sales, customer loyalty, and brand image?
- What would you have recommended Dell do to handle the problem better in the first place?
- What would you recommend to Dell today to help mitigate the marketing damage?
