Busted iPhone? Call the ‘doctor’
July 12, 2010 Edited by Brahm Canzer
Filed under Part 2 Starting and Growing Your Business
Description: A New Yorker runs a lucrative business fixing broken iPhones for about half of what Apple charges.
Source: CNNMoney.com – video report
Date: 07/08/2010
Link: http://money.cnn.com/video/news/2010/07/07/n_broken_iphone_fixer.cnnmoney/
Questions for discussion:
- Why do you think these iPhone customers risk using the services of the ‘doctor’ rather than traditional Apple repair services?
- What does this story tell you about the way to entrepreneurial success?
- How successful would this enterprise be if the cost of repair or replacement was lower?
