Was Steinbrenner Just Lucky?
July 19, 2010 Edited by Brahm Canzer
Filed under Part 4: Marketing Management
Description: Before he bought the New York Yankees, George Steinbrenner tried to buy the Cleveland Indians.
Source: NYTimes.com
Date: 07/16/2010
Link: http://www.nytimes.com/2010/07/17/business/17nocera.html?ref=business
Questions for discussion:
- How would you explain the increase in value of the NY Yankees from the time George Steinbrenner bought the team in 1971?
- How important is the team brand to marketing success in baseball?
- Why would someone buy a money-losing baseball team?
