AOL Chief: Display ads not dead
July 26, 2010 Edited by Brahm Canzer
Filed under Part 2 Starting and Growing Your Business, Part 4: Marketing Management
Description: Chairman and CEO Tim Armstrong says display advertising will still be dominant, albeit different, in the coming years.
Source: CNNMoney.com – video report
Date: 07/23/2010
Link: http://money.cnn.com/video/fortune/2010/07/23/f_bst_aol_armstrong_display.fortune/
Questions for discussion:
- Summarize the comments made by Tim Armstrong about the future of AOL, online content, and advertising.
- Do you agree with his opinions?
- How do you see AOL developing in the future?
- What would you suggest to AOL if you could talk directly to Tim Armstrong?
