What Mad Men Gets Right About Innovation
July 26, 2010 Edited by Brahm Canzer
Filed under Part 3 Management: Empowering People to Achieve Business Objectives
Description: A scene from the Sterling Cooper ad agency offers a lesson about how leaders can foster creativity.
Source: Businessweek.com
Date: 07/23/2010
Link: http://www.businessweek.com/managing/content/jul2010/ca20100723_186913.htm
Questions for discussion:
- Summarize the main findings of the research report.
- Are you surprised by any of them?
- What message is there here for managers and for employees?
