Auto industry in the fast lane?
August 2, 2010 Edited by Brahm Canzer
Filed under Part 4: Marketing Management
Description: While the government touts the ‘comeback stories’ of GM and Chrysler, some say it’s too early to celebrate.
Source: CNNMoney.com – video report
Date: 07/30/2010
Link: http://money.cnn.com/video/news/2010/07/30/n_obama_michigan_fact_check.cnnmoney/
Questions for discussion:
- Do you think these results are reason enough to celebrate the recovery in the US auto industry?
- What lessons do you think were learned by these firms and industry employees?
- What recommendations would you send to the auto industry in order to avoid a repetition of the collapse?
