Mad Man
August 2, 2010 Edited by Brahm Canzer
Filed under Part 3 Management: Empowering People to Achieve Business Objectives
Description: Why did Alex Bogusky, the most celebrated adman of his era, turn his back on the business?
Source: Businessweek.com
Date: 07/29/2010
Link: http://www.businessweek.com/magazine/content/10_32/b4190060449252.htm
Questions for discussion:
- Summarize the probable reasons for Alex Bogusky`s decision.
- What do think about his decision?
- What do you think about his criticism about the advertising industry?
