But Will It Make You Happy?
August 9, 2010 Edited by Brahm Canzer
Filed under Part 1 Business in a Global Environment, Part 4: Marketing Management
Description: How you spend has a greater effect on your happiness than how much you spend, researchers say.
Source: NYTimes.com
Date: 08/07/2010
Link: http://www.nytimes.com/2010/08/08/business/08consume.html?ref=business
Questions for discussion:
- Summarize the key points presented in the article.
- Do you think there is an emerging trend among consumers to reject the levels of consumption that would seem normal to most of us today?
- Why do you suppose consumers behave the way that they do?
