digits: Will Torch Fire Up BlackBerry?
August 9, 2010 Edited by Brahm Canzer
Filed under Part 4: Marketing Management
Description: Research In Motion just unveiled its first BlackBerry touchscreen device with a slide-out keyboard and featuring its much-anticipated BlackBerry OS 6 software. Lauren Goode, Spencer Ante and George Stahl have details and analysis.
Source: Marketwatch.com – video report
Date: 08/03/2010
Questions for discussion:
- Summarize the comments made about RIM’s new Blackberry Torch.
- Do you agree with the analysis?
- Is the target market for smart phones converging into one indistingusiable form aimed at both business people and consumers?
- How would you market the Torch?
- How would you expect Apple to react to the introduction of the Torch?
- On the second item in the report, do you believe there is a greater amount of competition in the epublishing and eretailing arena?
- Do you think there is a rush to the lowest market price for ebooks?
