From Kenmore, Talking Washers and Dryers

Description:  They’ll explain their problems via phone—and, the company hopes, result in vastly more efficient service.

Source: Businessweek.com
 
Date: 08/05/2010

Link: http://www.businessweek.com/magazine/content/10_33/b4191023607461.htm

Questions for discussion:

  • How can the manufacturers justify the additional cost of this technology?
  • What are the benefits received by the companies and their customers?
  • Should manufacturers emphasize this technology as an integral part of their products?
  • Which customers would be most affected knowing this technology is built into their appliances?


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