Lenovo doesn’t have IBM’s cache
August 23, 2010 Edited by Brahm Canzer
Filed under Part 1 Business in a Global Environment, Part 4: Marketing Management
Description: Five years after buying IBM’s PC unit, Lenovo’s a hit in China but still struggles for international success.
Source: CNNMoney.com – video report
Date: 08/19/2010
Link: http://money.cnn.com/video/news/2010/08/19/n_lenovo.cnnmoney/
Questions for discussion:
- Why do you think Lenovo has had so much trouble establishing its brand in the U.S. market?
- What does the success in China say about the company?
- What marketing advice would you suggest to management?
