Description: In the past two years, Adam Kluger has built a boutique product-placement agency that’s become a cash conduit for the revenue-needy music business.
Source: Businessweek.com
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Date: 12/02/2010
Link: http://www.businessweek.com/magazine/content/10_50/b4207086663830.htm
Questions for discussion:ÂÂ
- What is Adam Kluger’s strategy for success?
- How would you explain his strategic thinking with respect to the music industry?
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