He Puts the Soda in Pop Songs

December 6, 2010 Edited by  
Filed under Part 4: Marketing Management

Description:  In the past two years, Adam Kluger has built a boutique product-placement agency that’s become a cash conduit for the revenue-needy music business.

Source: Businessweek.com
Date: 12/02/2010

Link: http://www.businessweek.com/magazine/content/10_50/b4207086663830.htm

Questions for discussion: 

  • What is Adam Kluger’s strategy for success?
  • How would you explain his strategic thinking with respect to the music industry?

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