Making planes from nylon

April 25, 2011 by  
Filed under Part 4: Marketing Management

Description:  EADS, the parent company of Airbus, is using a new type of nylon that may revolutionize how planes are made.

Source: CNNMoney.com – video report

Date: 04/22/2011

Link: http://money.cnn.com/video/technology/2011/04/22/t_tt_powered_nylon.cnnmoney/

Questions for discussion:

  • Who are the target customers for this firm?
  • How does consumer behavior affect development of new applications of this material?
  • What other products would benefit from manufacture with this material?
  • Do you think products made with this material would sell higher, lower, or at the same price?

E-book sales top print

April 25, 2011 by  
Filed under Part 4: Marketing Management

Description: Forget Bookshelves. For the first time ever, electronic book sales in the U.S. have exceeded print versions.

Source: CNNMoney.com – video report

Date: 04/22/2011

Link: http://money.cnn.com/video/news/2011/04/22/n_cmr_ebooks.cnnmoney/

Questions for discussion:

  • Why are ebooks growing in popularity among consumers as well as publishers and hardware manufacturers?
  • Do you think the print-market will disappear eventually?
  • How should publishers consider pricing ebooks in comparison to print versions?

Why Amazon’s cloud Titanic went down

Description: Amazon Web Services is the Titanic of cloud hosting, designed with backups to the backups’ backups that prevent hosted websites and applications from failing.

Source: CNNMoney.com

Date: 04/22/2011

Link: http://money.cnn.com/2011/04/22/technology/amazon_ec2_cloud_outage/index.htm

Questions for discussion:

  • Explain the design of cloud computing?
  • Why would this appeal to both users and service providers?
  • What do you think the impact of the loss of service is likely to be for Amazon and for other firms providing the service?

Twelve Ways Leaders Fail New Managers

Description: When you place a colleague or a new hire into a management position, you’d better not abandon the poor soul.

Source: Businessweek.com

Date: 04/19/2011

Link: http://www.businessweek.com/managing/content/apr2011/ca2011044_047640.htm

Questions for discussion:

  • What are the lessons for managers in this report?
  • Do you disagree with any?
  • What other ways can leaders fail new managers?

At Swatch, an Enviable Problem: An Excess of Eager Customers for Its Products

Description: BASEL, Switzerland — Nick Hayek, the chief executive of the Swatch Group, is facing a problem many of his corporate counterparts might envy: he’s doing too much business.

Source: NYTimes.com

Date: 04/22/2011

Link: http://www.nytimes.com/2011/04/23/business/global/23swatch.html?ref=business

Questions for discussion:

  • Summarize the reasons for the firm’s success?
  • How should it deal with the current imbalance in production?
  • How should it deal with the issue of supplying components to competitors?

Vinyl makes a comeback

April 18, 2011 by  
Filed under Part 4: Marketing Management

Description: A record processing plant in Brooklyn, N.Y. is seeing business grow as sales of vinyl records outpace digital albums.

Source: CNNMoney.com – video report

Date: 04/15/2011

Link: http://money.cnn.com/video/smallbusiness/2011/04/15/sbiz_vinyl_comeback.cnnmoney/

Questions for discussion:

  • Explain the reasons presented for the success of this business.
  • Do you think vinyl can return to prominence and pose a threat to digital?
  • How does vinyl differ from digital in terms of the marketing mix?

IPO Buzz: Zipcar Is In the Driver’s Seat

Description: Zipcar is set to price its shares and debut under the ticker “ZIP,” garnering much of the attention in a busy week for IPOs. How will the auto-rental firm fare in this high gas-price environment? Stacey Delo talks to MarketWatch’s Dan Gallagher.

Source: Marketwatch.com – video report

Date: 04/11/2011

Link: http://www.marketwatch.com/video/asset/ipo-buzz-zipcar-is-in-the-driver-seat/D6AFAB30-A681-4E35-802D-59614665BE2F

Questions for discussion:

  • What do you think of this business idea, as an investor?
  • Are you concerned about the fact that gasoline cost is included with the hourly rate?
  • How might the company deal with cost fluctuations?

WET Design and the Improv Approach to Listening

Description: This interview with Mark Fuller, C.E.O. (which stands for chief excellence officer) of WET Design, was conducted and condensed byAdam Bryant.

Source: NYTimes.com

Date: 04/16/2011

Link: http://www.nytimes.com/2011/04/17/business/17corner.html?_r=1&ref=business

Questions for discussion:

  • Summarize the ideas presented for new ways to train and develop employees.
  • Do you think any of them are particularly clever or foolish?
  • How does the approach suggested at this firm compare to conventional management thinking?

Amazon introduces cheaper Wi-Fi Kindle with ads

Description: Amazon.com is slashing $25 off the price of a new Wi-Fi-only Kindle electronic reader. The catch: to get a Kindle for a new low price of a $114, you must purchase a version with sponsored screensaver ads and special offers. In all other respects, the new Kindle is identical to the Kindle now selling for $139. The only difference: Ads replace illustrations of classic authors like Virginia Woolf and Jules Verne that appear on current Kindle screensavers.

Source: USAToday.com

Date: 04/11/2011

Link: http://www.usatoday.com/tech/products/2011-04-11-amazon-kindle-ads.htm

Questions for discussion:

  • Who is the target customer for this approach?
  • Do you think this strategy can work for Amazon?
  • Do you think it will expand to other devices, like smarphones?

The Granddaddy of All Bubbles?

Description: World markets are frothing like shaken Champagne, and doomsayers argue that today’s bubbles need to be deflated now before they get dangerously large.

Source: Businessweek.com

Date: 04/14/2011

Link: http://www.businessweek.com/magazine/content/11_17/b4225058281366.htm

Question for discussion:

  • What does this report have to say about the formation of financial bubbles?
  • How does Didier Sornette’s model relate to recent events?

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