Description:  Hollywood’s formula for freshening up old cartoon characters like Alvin and the Chipmunks and the Smurfs goes something like this: Reformulate them in 3-D, give them a skateboard and sunglasses, add some dance moves and inundate children and their nostalgic parents with advertising.
Source: NYTimes.com
Date: 07/14/2011
Questions for discussion:ÂÂ
- Describe the business model for rejuvenating brands like Pooh.
- Why has this brand endured for so many years?
- How else can revenue be generated from this brand?
- Can you think of other brands that have been forgotten?
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