VEVO wants to reinvent the music video

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  The social network giant has built video chat capabilities via Skype into its instant messaging platform.

Source: CNNMoney.com – video report

Date: 07/15/2011

Link: http://money.cnn.com/video/technology/2011/07/15/t_vevo_music_videos.cnnmoney/
Questions for discussion:  

  • Describe the evolution of the music video business.
  • Where do you think it will go over the next few years, in terms of production, audiences, revenue streams, etc.?
  • How important is the integration of social networking with the VEVO model?
  •  How might Youtube respond to VEVO’s actions?

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