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Browse > Home / Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 4: Marketing Management, Part 6 Managing Financial Resources / Enhanced eBooks: Next Frontier or Passing Fad?

Enhanced eBooks: Next Frontier or Passing Fad?

January 23, 2012 Edited by  
Filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 4: Marketing Management, Part 6 Managing Financial Resources

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Description:  A new crop of digital books comes loaded with videos, songs, animated shorts and pop-up graphics. Is this the future of publishing or just a passing fad? Alexandra Alter has details on Lunch Break.

Source: Marketwatch.com – video report

Date: 01/19/2012

Link:  http://www.marketwatch.com/video/asset/enhanced-ebooks-next-frontier-or-passing-fad/C6B97950-5E0F-4EBD-9986-3FB1369FE4AF

Questions for discussion:

  • Do you think this new concept in ebooks will be well received?
  • Which markets do you think will most likely be targeted by developers?

In your book: , , , , , , , , ,



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