Why Relationship Marketing is Important for Businesses

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  In this video I interview Mari Smith, author of The New Relationship Marketing and Facebook Marketing: An Hour a Day. Mari shares how relationships have evolved and why businesses need to focus on P2P (people to people) marketing today.  You’ll also discover the story of how Mari came to Facebook marketing and pick up some useful social media marketing tips.

Source: SocialMediaExaminer.com – video report

Date: 03/15/2012

Link:  http://www.socialmediaexaminer.com/why-relationship-marketing-is-important-for-businesses/

Questions for discussion:

  • What are the lessons for managers presented in this interview?
  • Do you think there is any down-side to this type of communications?

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