Description: CNN’s Felicia Taylor explores how Oreo has remained an American favorite for a century. Source: CNNMoney.com – video report Date: 03/06/2012 Link: http://money.cnn.com/video/news/2012/03/06/happy_100_oreo.cnnmoney/ Questions for discussion: Why do you think Oreo has endured for 100 years? Are you surprised to find out that Oreo sells well elsewhere in the world? How would you develop… Read more »
Monthly Archives: March 2012
SXSW’s hottest new apps
Description: Social discovery apps like Highlight and Sonar are getting buzzed about but come with privacy concerns. Source: CNNMoney.com – video report Date: 03/10/2012 Link: http://money.cnn.com/video/technology/2012/03/10/ts-sxsw-highlight-sonar.cnnmoney/ Questions for discussion: Do you think these apps will become popular? Where are they likely to be used? Is there a business use for these apps in business settings,… Read more »
End of Days for Independent Pharmacies?
Description:  When patients arrive at Woods Pharmacy & Prescription in Mountain View, Ark., pharmacist Dana Woods greets them by name. In a town of 3,000, where Woods has owned the $2 million pharmacy and soda fountain for 26 years, he usually also knows their parents, their children, and their medications. Source: Businessweek.com Date: 03/08/2012 Link: … Read more »
Hustle and Hustle Smart in Startups
Description:  Like many other successful entrepreneurs, Brian Wong worked at a startup before branching out on his own. He worked in business development at Digg, and though he was laid off he says he learned a lot from working there. Source: Sprouter.com Date: 03/07/2012 Link: http://sprouter.com/blog/hustle-and-hustle-smart-in-startups/ Questions for discussion: What did you learn about entrepreneurship… Read more »
Green Mountain falls as Starbucks takes on Keurig
Description:  Shares in Green Mountain Coffee Roasters Inc (GMCR.O) tumbled 14 percent on Friday, on fears that it may lose its near monopoly in the U.S. single-cup coffee market after partner Starbucks Corp (SBUX.O) outlined plans to launch a rival coffee and espresso machine. Source: Reuters.com Date: 03/09/2012 Link: http://www.reuters.com/article/2012/03/09/us-greenmountaincoffeeroasters-shares-idUSBRE8280MF20120309 Questions for discussion: Why have… Read more »
Designing a $100 solar-powered tablet
Description: Fuseproject founder Yves Behar shows off the One Laptop Per Child project’s latest invention. Source: CNNMoney.com – video report Date: 02/23/2012 Link: http://money.cnn.com/video/technology/2012/02/23/t-ts-nextlist-olpc.cnnmoney/ Questions for discussion: How do you think the creative product development process differs at a not-for-profit business like Fuseproject? How do you think this product will affect development at for-profit manufacturers?… Read more »
Making ‘whoopie’ from home
Description: Staying home with small children while earning an income is a common dilemma among parents. Amy Bouchard of Garinder, Maine, figured it out, turning her knack for whoopie pies into a profitable business. Source: CNNMoney.com – video report Date: 02/22/2012 Link: http://money.cnn.com/video/smallbusiness/2012/02/22/smb_sbt_wicked_whoopies.cnnmoney/ Questions for discussion: Explain the formula for this entrepreneurial success story? How… Read more »
Inhaling caffeine. What a shot!
Description: CNNMoney’s Aaron Smith tests Aero Shot, the new caffeine inhaler that contains 100 mg of caffeine in one breathable serving. Source: CNNMoney.com – video report Date: 02/21/2012 Link: http://money.cnn.com/video/news/2012/02/20/n_caffeine_inhaler.cnnmoney/ Questions for discussion: Who might be interested in this sort of product? What are the ethical and social responsibilities related to this product? Do you… Read more »
Total Worldwide Social Network Ad Revenues Continue Strong Growth
Description:  Worldwide social network ad revenues are still going strong and set to grow nearly 50% this year, according to eMarketer estimates. Source: eMarketer.com Date: 02/24/2012 Link: http://www.emarketer.com/Article.aspx?R=1008862 Questions for discussion: What explains this rate of growth? At what point do you think it will level off? How should marketing managers deal with this information?
Entrepreneurship Isn’t About Money, It’s About Changing the World
Description:  Entrepreneur Matt Mullenweg recently said that his motivation isn’t to make money, it’s to change the world. Source: Sprouter.com Date: 02/22/2012 Link: http://sprouter.com/blog/matt-mullenweg-wordpress-automattic-profile/?utm_source=MadMimi&utm_medium=email&utm_content=22+February+2012+%2F%2F+Hottest+StartUps%2C+Events+%26+Resources&utm_campaign=Sprouter+Weekly%3A+February+22%2C+2013&utm_term=_0D_0AEntrepreneurship+Isn_E2_80_99t+About+Money_2C+It_E2_80_99s+About+Changing+the+World_0D_0A Questions for discussion: Describe the characteristics that make Matt Mullenweg an entrepreneur. Are there any of these unique when compared to the general description of entrepreneurs?
