How Aetna Is Building a Social Media Presence

Description:  In this video I interview Lauren Vargas, who is the Community Management Strategist at Aetna. Lauren shares how Aetna is to building a corporate presence on social media instead of focusing on a campaign approach in their marketing efforts as they have done in the past.

Source: Socialmediaexaminer.com – video report

Date: June 15, 2012

Link: http://www.socialmediaexaminer.com/how-aetna-is-building-a-social-media-presence/

Questions for Discussion:

  • Evaluate Aetna’s strategic use of social media?
  • What other things could they be doing with social media to improve operations?

 



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