Angry Moms Take On Nutella To Fight Sugary Advertising

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  Laura Rude-Barbato, a coffee shop owner in Imperial Beach, California, used to feed her children Nutella several times a week. It was easy to identify with the advertising that depicted a frenzied mom serving up the chocolate-hazelnut spread with the tagline “breakfast never tasted this good,” said Rude-Barbato. Then she noticed the 10.5 grams of sugar per tablespoon. “I had no idea,” she says. “I might as well have been giving my kids a brownie for breakfast.”

Source: Bloomberg.com

Date: June 21, 2012

Link: http://www.bloomberg.com/news/2012-06-21/angry-moms-take-on-nutella-to-fight-sugary-advertising.html

Questions for Discussion:

  • What are the social, ethical, and legal issues related to items in this report?
  • What is your view of the division of responsibility when it comes to advertising and consumer behavior?
  • How should managers deal with these issues in order to minimize lawsuits and bad publicity?

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