Description: Co-founders Steve Hafner and Paul English discuss the future of the online travel website on the day of its IPO.
Source: CNNMoney.com – video report
Date: July 20, 2012
Link: http://money.cnn.com/video/markets/2012/07/20/investing-kayak-ipo.cnnmoney/
Questions for Discussions:
- Describe how Kayak works.
- How is it better than other online travel websites?
- How would you design an app for the mobile user?
- How would you market this brand?
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