The dune buggy that can fly

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: SkyRunner is a dune buggy and a power parachute in one. After almost three years in development, it is on track to hit the market later this year.

Source: CNNMoney.com – video report

Date: Jan 31, 2014

Link: http://money.cnn.com/video/pf/2014/01/31/latt-skyrunner-flying-dune-buggy.cnnmoney/index.html

Questions for Discussions:

  • Which target market would you focus on if you were in charge of marketing at this company?
  • What are the advantages and disadvantages of this device in comparison to alternative choices for that customer?

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