Description: Procter & Gamble (PG), which hasn’t done a whole lot on the innovation front since the Swiffer in 1999, has a new Gillette razor in the works.
Source: Businessweek.com
Date: Apr 18, 2014
Questions for Discussions:
- What is so significant about the latest business model?
- Do you think this strategy will pull customers back from the competition?
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