Description: A recent price disruption has Americans clamoring for limes, but historic pricing shows that the citrus fruit may not be going anywhere.
Source: Fortune.com
Date: May 09, 2014
Link: http://tech.fortune.cnn.com/2014/05/09/a-big-data-look-at-the-lime-shortage/
Questions for discussion:
- What was the theory circulating that explained the price of limes?
- What does the research data show?
- How did consumers respond to price increases?
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