Jay-Z Gives Nike a Deadline for Kevin Durant

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Description: An interesting two-on-one is shaping up in the basketball sneaker game: Jay-Z and Kevin Durant vs. Nike (NKE). Durant, who is represented by Mr. Z’s Roc Nation, has given Nike until Wednesday to match a 10-year sponsorship offer from Under Armour (UA), according to ESPN. The deal is worth between $265 million and $285 million.

Source: Businessweek.com

Date: August 22, 2014

Link: http://www.businessweek.com/articles/2014-08-22/jay-z-gives-nike-a-deadline-for-kevin-durant#r=hp-ls

Questions for Discussions:

  • What does this article say about negotiation strategy?
  • How would you represent the firm in these situations?
  • How would you represent the athletes?

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