Description: Starbucks announced it will introduce two types of retail locations. An upscale roastery and tasting room for its rare Starbucks Reserve line, and smaller, alternative stores for speed and convenience.
Source: Fortune.com – video report
Date: Sep 05, 2014
Link: http://for.tn/WmfXTc
Questions for Discussions:
- Describe and explain Starbucks’ new strategies.
- Do you think they will resonate with consumers?
- What other industries think of customers in similar terms?
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