Boone & Kurtz Contemporary Business Weekly Updates » Brahm Canzer http://contemporarybusinessupdates.com Discussion Topics for Today's Classroom Mon, 14 May 2012 10:05:47 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 Disney bets big on Avengers and wins http://contemporarybusinessupdates.com/2012/05/14/disney-bets-big-on-avengers-and-wins/ http://contemporarybusinessupdates.com/2012/05/14/disney-bets-big-on-avengers-and-wins/#comments Mon, 14 May 2012 10:05:47 +0000 Brahm Canzer http://contemporarybusinessupdates.com/?p=2695 Description: Disney CEO Bob Iger says a growing number of silver screens across the globe is helping drive the success of ‘The Avengers.’

Source: CNNMoney.com – video report

Date: May 09, 2012

Link: http://money.cnn.com/video/news/2012/05/09/n-co-avengers-iger.cnnmoney/

Questions for Discussion:

  • What are the reasons for the success of this film and the company as a whole?
  • How are global marketing strategies becoming more important to the firm’s success?

 

]]> http://contemporarybusinessupdates.com/2012/05/14/disney-bets-big-on-avengers-and-wins/feed/ 0 Main Street’s uneven recovery http://contemporarybusinessupdates.com/2012/05/14/main-streets-uneven-recovery/ http://contemporarybusinessupdates.com/2012/05/14/main-streets-uneven-recovery/#comments Mon, 14 May 2012 10:04:30 +0000 Brahm Canzer http://contemporarybusinessupdates.com/?p=2692 Description: For some small business owners in Sayville, New York, Main Street feels like a “ghost town.”

Source: CNNMoney.com – video report

Date: May 11, 2012

Link: http://money.cnn.com/video/news/2012/05/10/n-making-it-on-main-street.cnnmoney/

Questions for Discussion:

  • What does this report have to say about economic recovery on Main Street?
  •  How important is small business managerment to explaining why some businesses are coping better than others?
]]> http://contemporarybusinessupdates.com/2012/05/14/main-streets-uneven-recovery/feed/ 0 Integrated Marketing: If You Knew It, You’d Do It http://contemporarybusinessupdates.com/2012/05/14/integrated-marketing-if-you-knew-it-youd-do-it/ http://contemporarybusinessupdates.com/2012/05/14/integrated-marketing-if-you-knew-it-youd-do-it/#comments Mon, 14 May 2012 10:03:04 +0000 Brahm Canzer http://contemporarybusinessupdates.com/?p=2687 Description: If it ain’t broke, don’t fix it, is such a cliché that it has spawned its own cliché: If it ain’t broke, break it. Unfortunately, that’s just what many companies do unwittingly to their branding programs, playing into the hands of public enemy No. 1 in today’s marketing environment: fragmentation.

Source: Busineweek.com

Date: May 10, 2012

Link: http://www.businessweek.com/articles/2012-05-10/integrated-marketing-if-you-knew-it-youd-do-it

Questions for Discussions:

  • What is the fundamental strategic issue addressed in this article?
  • How does the author suggest it can be resolved? Do you agree?

 

]]> http://contemporarybusinessupdates.com/2012/05/14/integrated-marketing-if-you-knew-it-youd-do-it/feed/ 0 J.P. Morgan shares slump after $2 bln trading loss http://contemporarybusinessupdates.com/2012/05/14/j-p-morgan-shares-slump-after-2-bln-trading-loss/ http://contemporarybusinessupdates.com/2012/05/14/j-p-morgan-shares-slump-after-2-bln-trading-loss/#comments Mon, 14 May 2012 10:02:44 +0000 Brahm Canzer http://contemporarybusinessupdates.com/?p=2680 Description:  Bank’s loss is embarrassment for CEO, fodder for regulators

Source: Marketwatch.com

Date: May 11, 2012

Link: http://www.marketwatch.com/story/jp-morgan-shares-slump-after-2b-trading-loss-2012-05-11?siteid=nwtwk  

Questions for Discussions:

  • Summarize the reasons for the loss.
  • What do you believe this event will mean for the company, management, and regulators?

 

 

 

]]> http://contemporarybusinessupdates.com/2012/05/14/j-p-morgan-shares-slump-after-2-bln-trading-loss/feed/ 0 Toyota RAV4 EV: Will anyone buy it? http://contemporarybusinessupdates.com/2012/05/14/toyota-rav4-ev-will-anyone-buy-it/ http://contemporarybusinessupdates.com/2012/05/14/toyota-rav4-ev-will-anyone-buy-it/#comments Mon, 14 May 2012 10:01:44 +0000 Brahm Canzer http://contemporarybusinessupdates.com/?p=2677 Description:   For anyone arguing recently that electric cars don’t stand a chance in the U.S. mass market, I would have offered one end-all example: the battery-powered Ford Focus at $40,000.

Source: Marketwatch.com

Date: May 11, 2012

Link: http://www.marketwatch.com/story/toyota-rav4-ev-will-anyone-buy-it-2012-05-11

Questions for Discussions:

  • Who do you think is the likely customer for this product?
  • Is there a global customer?
  • How could Toyota rationalize the price gap between the electric and gas models?

 

]]> http://contemporarybusinessupdates.com/2012/05/14/toyota-rav4-ev-will-anyone-buy-it/feed/ 0 Why Delta is buying an oil refinery http://contemporarybusinessupdates.com/2012/05/07/why-delta-is-buying-an-oil-refinery/ http://contemporarybusinessupdates.com/2012/05/07/why-delta-is-buying-an-oil-refinery/#comments Mon, 07 May 2012 10:05:02 +0000 Brahm Canzer http://contemporarybusinessupdates.com/?p=2672 Description: Delta Air Lines tries to take out the middle man by purchasing a Pennsylvania oil refinery, but it could prove to be a risky investment.

Source: CNNMoney.com – video report

Date: May 01, 2012

Link: http://money.cnn.com/video/news/2012/05/01/n-delta-oil-refinery.cnnmoney/

Questions for Discussion:

  • Why did Delta do this?
  • What are the risks?
  • Do you think it was a good decision?

 

]]> http://contemporarybusinessupdates.com/2012/05/07/why-delta-is-buying-an-oil-refinery/feed/ 0 Rattner: General Motors is undervalued http://contemporarybusinessupdates.com/2012/05/07/rattner-general-motors-is-undervalued/ http://contemporarybusinessupdates.com/2012/05/07/rattner-general-motors-is-undervalued/#comments Mon, 07 May 2012 10:04:07 +0000 Brahm Canzer http://contemporarybusinessupdates.com/?p=2668 Description: Steven Rattner, former ‘auto czar’ for the Treasury Dept., says the government should hold its GM stake until the stock rises further.

Source: CNNMoney.com – video report

Date: May 02, 2012

Link: http://money.cnn.com/video/markets/2012/05/01/mkts-rattner-gm-government.cnnmoney/

Questions for Discussion:

  • What is the basis for this evaluation of GM?
  • Do you agree with this assessment?

 

]]> http://contemporarybusinessupdates.com/2012/05/07/rattner-general-motors-is-undervalued/feed/ 0 Groupon, the Deal That Keeps Getting Cheaper http://contemporarybusinessupdates.com/2012/05/07/groupon-the-deal-that-keeps-getting-cheaper/ http://contemporarybusinessupdates.com/2012/05/07/groupon-the-deal-that-keeps-getting-cheaper/#comments Mon, 07 May 2012 10:03:27 +0000 Brahm Canzer http://contemporarybusinessupdates.com/?p=2665 Description: Is Groupon (GRPN) too good of a deal to be true?

Source: Busineweek.com

Date: May 01, 2012

Link: http://www.businessweek.com/articles/2012-05-01/groupon-the-deal-that-keeps-getting-cheaper

Questions for Discussions:

  • Summarize the views expressed in this report.
  • Why has the stock value fallen?
  • Do you believe the stock will move up, down or stay the same over the next year?

 

]]> http://contemporarybusinessupdates.com/2012/05/07/groupon-the-deal-that-keeps-getting-cheaper/feed/ 0 The ‘Smartphone Class’: Always On, Always Consuming Content http://contemporarybusinessupdates.com/2012/05/07/the-smartphone-class-always-on-always-consuming-content/ http://contemporarybusinessupdates.com/2012/05/07/the-smartphone-class-always-on-always-consuming-content/#comments Mon, 07 May 2012 10:02:23 +0000 Brahm Canzer http://contemporarybusinessupdates.com/?p=2662 Description: Consuming content in frequent, small portions means more touchpoints for marketers

Source: eMarketer.com

Date: May 02, 2012

Link: http://www.emarketer.com/Article.aspx?R=1009014&ecid=a6506033675d47f881651943c21c5ed4

Questions for Discussions:

  • Summarize behaviors of smart phone users.
  • Do you think these behaviors will become common across all users?
  • How should business strategists who distribute mobile content deal with this research?

 

]]> http://contemporarybusinessupdates.com/2012/05/07/the-smartphone-class-always-on-always-consuming-content/feed/ 0 7 signs of a dysfunctional boss http://contemporarybusinessupdates.com/2012/05/07/7-signs-of-a-dysfunctional-boss/ http://contemporarybusinessupdates.com/2012/05/07/7-signs-of-a-dysfunctional-boss/#comments Mon, 07 May 2012 10:01:37 +0000 Brahm Canzer http://contemporarybusinessupdates.com/?p=2658 Description: (MoneyWatch) COMMENTARY I’m going to go out on a limb here and say the word “dysfunctional” probably describes more people than the word “normal” does. When it comes to CEOs and executives, it’s almost certainly true.

Source: CBSNews.com

Date: April 25, 2012

Link: http://www.cbsnews.com/8301-505125_162-57420393/7-signs-of-a-dysfunctional-boss/?tag=nl.e857

Questions for Discussions:

  • Summarize the descriptions of CEOs presented in the report.
  • Do you believe they are accurate?
  • Do you agree with the reasoning presented by the author?

 

 

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