A Growing Challenge for Germans Who Live by Bread Alone

Description: SCHOPFHEIM, Germany — On Sunday mornings, the line at the backdoor of Fritz Trefzger’s bakery snakes through the courtyard as customers wait for their chance to step into the inner sanctum of his kitchen.

Source: NYTimes.com

Date: June 03, 2014

Link: http://www.nytimes.com/2014/06/04/world/europe/a-rising-challenge-for-germans-who-live-by-bread-alone.html?smid=fb-nytimes&WT.z_sma=WO_AGC_20140605&bicmp=AD&bicmlukp=WT.mc_id&bicmst=1388552400000&bicmet=1420088400000&_r=2

Questions for discussion:

  • What does this article say about small business and changing social behaviors?
  • Do you think that Fritz Trefzger’s approach to confronting competition will grow in popularity?

The Derelict Car is a $1m Modern Ride in Desguise

Description: Classic-car restorer Jonathan Ward kept hearing the same thing from customers: Can’t we get the vintage look without the vintage technology? So he founded Icon, a Chatsworth, CA–based company whose cars appear vintage but they are decked out with the latest engines, brakes, interiors and sound and navigation systems. Bloomberg heads to Icon’s shop to see how it’s done. (Source: Bloomberg)

Source: Bloomberg.com – video report

Date: May 29, 2014

Link: http://www.bloomberg.com/video/this-derelict-car-is-a-1m-modern-ride-in-disguise-6eUgHNSXQaKSi~CzWv6qJg.html

Questions for Discussions:

  • Who do you think the target market is for this sort of car?
  • How would you go about marketing these cars?

Top 5 reasons why your CEO just got a big fat raise… and 5 reasons why you didn’t

Description: WASHINGTON — Pay for globe-trotting CEOs has soared to new heights, even as most workers remain grounded by paychecks that are barely budging.

Source: NationalPost.com

Date: May 27, 2014

Link: http://business.financialpost.com/2014/05/27/the-ceo-of-your-company-just-got-a-huge-raise-you-didnt-heres-why/

Questions for discussion:

  • Summarize the overall explanation provided in this report for the wide gap in pay.
  • Do you agree?
  • Should anything be done about the gap?
  • How do you think this situation affects motivation of those directly employed?

French don’t pan baguette vending machine

Description: A new vending machine serves hot baguettes, and even the fussy French approve.

Source: CNNMoney.com – video report

Date: May 23, 2014

Link: http://money.cnn.com/video/news/2014/05/23/n-french-baguette-vending-machine.cnnmoney/index.html

Questions for Discussions:

  • What are the advantages and disadvantages to a baker who chooses to install this machine?
  • Do you think the installation of the machine would affect customers who prefer direct contact with employees?
  • Besides bakeries, where else would this machine likely improve sales of baguettes?

Building a better egg (with no chicken)

Description: Hampton Creek Foods is trying to build a more environmentally friendly egg that looks, tastes and has the nutrition of a regular egg. But unless it’s cheaper, can they beat the egg?

Source: CNNMoney.com – video report

Date: May 19, 2014

Link: http://money.cnn.com/video/technology/2014/05/19/t-better-egg-hampton-creek-foods-josh-tetrick.cnnmoney/index.html

Questions for Discussions:

  • Do you think price is the most important factor that determines consumers’ purchases of egg and egg substitute?
  • If the taste of prepared foods such as mayo is the same for both products, do you think consumers will quickly adopt the product?

McDonald’s and America’s new low-wage economy explained

Description: Who owns your local McDonald’s or builds your cell phone tower does not matter much to consumers. But it has huge implications for workers.

Source: Fortune.com

Date: May 23, 2014

Link: http://finance.fortune.cnn.com/2014/05/23/mcdonalds-and-americas-new-low-wage-economy-explained/?iid=SF_F_River

Questions for discussion:

  • How are wages determined?
  • In your opinion, what are the social responsibilities of the large corporations in this matter?

Protesters: Double minimum wage!

Description: Fast food workers are on the streets again, demanding employers double their federal minimum wage to $15 an hour.

Source: CNNMoney.com – video report

Date: May 15, 2014

Link: http://money.cnn.com/video/news/2014/05/15/fast-food-protests.cnnmoney/index.html

Questions for Discussions:

  • What are the arguments surrounding the minimum wage issues?
  • What do you think the government should do?

Live broadcast from your smartphone

Description: Mobil is an Israeli company that’s developed an app that allows users to broadcast live from their smartphones.

Source: CNNMoney.com – video report

Date: May 15, 2014

Link: http://money.cnn.com/video/technology/2014/05/15/tech-mobil-app-israel-wbt.cnnmoney/index.html

Questions for Discussions:

  • How can this app enhance the marketing power provided by social media?
  • Do you think this app will open up new programming by entrepreneurs?
  • What sort of programming do you think is likely to be launched with the growth of this app?

Owning a team isn’t a ‘trophy’ anymore

Description: Dallas Mavericks owner Mark Cuban says he believes the Clippers with sell for over a billion dollars and that team ownership — across all sports — is being changed by Big Money.

Source: CNN.com – video report

Date: May 15, 2014

Link: http://money.cnn.com/video/news/2014/05/13/clippers-mark-cuban-donald-sterling-nba-ownership.cnnmoney/index.html

Questions for Discussions:

  • What does Mark Cuban have to say about owning a sports franchise today?
  • What are the managerial issues facing owners in a consortium?

Kevin Durant: Turning MVP into money

Description: He makes millions on and off the court. But his early Mother’s Day gift? Priceless. Why sponsors are flocking to Kevin Durant.

Source: CNNMoney.com – video report

Date: May 09, 2014

Link: http://money.cnn.com/video/magazines/moneymag/2014/05/09/n-kevin-durant-turning-mvp-into-money.cnnmoney/index.html

Questions for Discussions:

  • Why is Kevin Durant able to earn as much as he does on and off the court?
  • What does this report suggest is the “road to riches” for sports celebrities?

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