Boone & Kurtz Contemporary Business Weekly Updates http://contemporarybusinessupdates.com Discussion Topics for Today's Classroom Mon, 06 Feb 2012 10:05:40 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 How Zuckerberg changed the game http://contemporarybusinessupdates.com/2012/02/06/how-zuckerberg-changed-the-game/ http://contemporarybusinessupdates.com/2012/02/06/how-zuckerberg-changed-the-game/#comments Mon, 06 Feb 2012 10:05:40 +0000 Brahm Canzer http://contemporarybusinessupdates.com/?p=2421 Description:  Facebook founder Mark Zuckerberg grew the college dorm room startup to a global tech giant with more users than most countries’ populations.

Source: CNNMoney.com – video report

Date: 02/03/2012

Link:   http://money.cnn.com/video/technology/2012/02/02/f_game_changers_facebook.fortune/

Questions for discussion:

  • Who is Mark Zukerberg?
  • Do you think his engineering background affected the way he managed the development of the company?
]]> http://contemporarybusinessupdates.com/2012/02/06/how-zuckerberg-changed-the-game/feed/ 0 Super Bowl ads are GoDaddy’s domain http://contemporarybusinessupdates.com/2012/02/06/super-bowl-ads-are-godaddys-domain/ http://contemporarybusinessupdates.com/2012/02/06/super-bowl-ads-are-godaddys-domain/#comments Mon, 06 Feb 2012 10:04:54 +0000 Brahm Canzer http://contemporarybusinessupdates.com/?p=2418 Description:  The web hosting company has seen its market share increase exponentially since its first Super Bowl ad in 2005.

Source: CNNMoney.com – video report

Date: 02/02/2012

Link: http://money.cnn.com/video/technology/2012/02/01/t-bcos-godaddy-superbowl-ad.fortune/

Questions for discussion:

  • Why has GoDaddy been so successful using Super Bowl advertising?
  • Who is the target market?
  • What are the pros and cons of managing your own advertising production studios?
]]> http://contemporarybusinessupdates.com/2012/02/06/super-bowl-ads-are-godaddys-domain/feed/ 0 The $1.6 Billion Woman, Staying on Message http://contemporarybusinessupdates.com/2012/02/06/the-1-6-billion-woman-staying-on-message/ http://contemporarybusinessupdates.com/2012/02/06/the-1-6-billion-woman-staying-on-message/#comments Mon, 06 Feb 2012 10:03:07 +0000 Brahm Canzer http://contemporarybusinessupdates.com/?p=2415 Description:  SEVENTY-TWO hours before Facebook’s big moment, Sheryl K. Sandberg was half a world away, hobnobbing with the likes of Bill Gates and the Archbishop Desmond Tutu.

Source:  NYTimes.com

Date: 02/03/2012

Link:   http://www.nytimes.com/2012/02/05/business/sheryl-sandberg-of-facebook-staying-on-message.html?ref=business

Questions for discussion:

  • How would you describe Sheryl Sandberg?
  • Do you think her gender has helped, hurt, or made no difference in her success?
]]> http://contemporarybusinessupdates.com/2012/02/06/the-1-6-billion-woman-staying-on-message/feed/ 0 The cloud goes Hollywood http://contemporarybusinessupdates.com/2012/02/06/the-cloud-goes-hollywood/ http://contemporarybusinessupdates.com/2012/02/06/the-cloud-goes-hollywood/#comments Mon, 06 Feb 2012 10:02:09 +0000 Brahm Canzer http://contemporarybusinessupdates.com/?p=2412 Description:   The major film studios think they’ve found a way to sell and deliver movies online. Will consumers buy it?

Source:  Fortune.com

Date: 02/03/2012

Link:  http://tech.fortune.cnn.com/2012/02/03/ultraviolet-digital-movies-cloud/?iid=SF_F_River

Questions for discussion:

  • Do you think this format will be successful with consumers?
  • How should the industry market the concept?
]]> http://contemporarybusinessupdates.com/2012/02/06/the-cloud-goes-hollywood/feed/ 0 Small Business Exports Edge Up http://contemporarybusinessupdates.com/2012/02/06/small-business-exports-edge-up/ http://contemporarybusinessupdates.com/2012/02/06/small-business-exports-edge-up/#comments Mon, 06 Feb 2012 10:01:35 +0000 Brahm Canzer http://contemporarybusinessupdates.com/?p=2409 Description:  Small businesses have increased their share of exports in the two years since President Obama set a goal to double U.S. sales abroad by 2015, according to new federal data.

Source:  Businessweek.com

Date: 02/02/2012

Link:  http://www.businessweek.com/smallbiz/running_small_business/archives/2012/02/small_business_exports_edge_up.html

Questions for discussion:

  • What are the reasons for the improved exports by small businesses?
  • Can this be sustained? If so, how?
]]> http://contemporarybusinessupdates.com/2012/02/06/small-business-exports-edge-up/feed/ 0 Kaiser CEO: Time to end piecemeal healthcare http://contemporarybusinessupdates.com/2012/01/30/kaiser-ceo-time-to-end-piecemeal-healthcare/ http://contemporarybusinessupdates.com/2012/01/30/kaiser-ceo-time-to-end-piecemeal-healthcare/#comments Mon, 30 Jan 2012 10:06:52 +0000 Brahm Canzer http://contemporarybusinessupdates.com/?p=2399 Description:  George Halvorson, CEO of non-profit healthcare insurer Kaiser Permanente, says the current U.S. healthcare system will drive the economy into the ground.

Source: CNNMoney.com – video report

Date: 01/26/2012

Link:   http://money.cnn.com/video/news/2012/01/26/n_davos_halvorson_health.cnnmoney/

Questions for discussion:

  • Describe how the not-for-profit and for-profit healthcare businesses work?
  • How should healthcare work, according to CEO George Halvorson?
  • How could it be better?
  • What managerial issues are stopping the for-profit industry from adopting these policies?
  • How does consumer psychology affect this business?
]]> http://contemporarybusinessupdates.com/2012/01/30/kaiser-ceo-time-to-end-piecemeal-healthcare/feed/ 0 Bill Gates: Rich should pay more taxes http://contemporarybusinessupdates.com/2012/01/30/bill-gates-rich-should-pay-more-taxes/ http://contemporarybusinessupdates.com/2012/01/30/bill-gates-rich-should-pay-more-taxes/#comments Mon, 30 Jan 2012 10:05:01 +0000 Brahm Canzer http://contemporarybusinessupdates.com/?p=2396 Description:  The Microsoft founder and philanthropist says that the wealthiest Americans should pay a larger share of taxes than they do.

Source: CNNMoney.com – video report

Date: 01/26/2012

Link:  http://money.cnn.com/video/news/2012/01/26/n_davos_gates_occupy.cnnmoney/

Questions for discussion:

  • Summarize the key points presented about economic activity, incomes, taxes, and the government’s role.
  • What is Bill Gates’ position on the key issue facing business and society at large?
  • Do you agree with Bill Gates?
  • How would you assign the collection of taxes?
]]> http://contemporarybusinessupdates.com/2012/01/30/bill-gates-rich-should-pay-more-taxes/feed/ 0 Amazon’s Hit Man http://contemporarybusinessupdates.com/2012/01/30/amazons-hit-man/ http://contemporarybusinessupdates.com/2012/01/30/amazons-hit-man/#comments Mon, 30 Jan 2012 10:04:12 +0000 Brahm Canzer http://contemporarybusinessupdates.com/?p=2393 Description:  Larry Kirshbaum was the ultimate book industry insider—until Amazon called

Source:  Businessweek.com

Date: 01/25/2012

Link:  http://www.businessweek.com/magazine/amazons-hit-man-01252012.html?chan=magazine+channel_top+stories

Questions for discussion:

  • Describe the changes that management is dealing with in the publishing industry.
  • How has management at Amazon been affected by technological changes?
  • Do you think management decision-making has been responsive?
]]> http://contemporarybusinessupdates.com/2012/01/30/amazons-hit-man/feed/ 0 ‘I work for one of the 10 Best Companies’ http://contemporarybusinessupdates.com/2012/01/30/i-work-for-one-of-the-10-best-companies/ http://contemporarybusinessupdates.com/2012/01/30/i-work-for-one-of-the-10-best-companies/#comments Mon, 30 Jan 2012 10:03:47 +0000 Brahm Canzer http://contemporarybusinessupdates.com/?p=2390 Description:   Interesting assignments, unfaltering support, stints abroad: No wonder these folks love their workplaces.

Source:  Fortune.com

Date: 01/27/2012

Link:  http://money.cnn.com/galleries/2012/pf/jobs/1201/gallery.best-companies-employees.fortune/index.html

Questions for discussion:

  • What are some common characteristics of these businesses that seem to suggest why they rank among the “best”?
  • How influential is this status on employee behavior?
]]> http://contemporarybusinessupdates.com/2012/01/30/i-work-for-one-of-the-10-best-companies/feed/ 0 Six Strategy Insights RIM’s New CEO Can Use http://contemporarybusinessupdates.com/2012/01/30/six-strategy-insights-rims-new-ceo-can-use/ http://contemporarybusinessupdates.com/2012/01/30/six-strategy-insights-rims-new-ceo-can-use/#comments Mon, 30 Jan 2012 10:02:27 +0000 Brahm Canzer http://contemporarybusinessupdates.com/?p=2387 Description:  The usual moves won’t work when new technologies and rivals dramatically shake up the field

Source:  Businessweek.com

Date: 01/24/2012

Link:  http://www.businessweek.com/management/six-strategy-insights-rims-new-ceo-can-use-01242012.html

Questions for discussion:

  • What are the recommendations made in this report?
  • Do you agree with them?
  • What else would you suggest to RIM’s top management?
]]> http://contemporarybusinessupdates.com/2012/01/30/six-strategy-insights-rims-new-ceo-can-use/feed/ 0