Is Boeing 787 Really a Dreamliner?
February 20, 2012 by Brahm Canzer
Filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management
Description: The Boeing 787 “Dreamliner” was billed as a revolution for travelers, offering a more humid, comfortable cabin and lighting that would lessen fatigue, dry eyes and jet lag. Scott McCartney on Lunch Break looks at the validity of those claims.
Source: Moneywatch.com – video report
Date: 02/15/2012
Questions for discussion:
- What are the important selling features to managers of airlines buying these planes?
- What are the features that would be important to passengers?
Google’s Bid to Be Everything to Everyone
February 20, 2012 by Brahm Canzer
Filed under Part 1 Business in a Global Environment, Part 4: Marketing Management
Description: A rumored audio device and new testing facilities hint at the search giant’s hardware ambitions
Source: Businessweek.com
Date: 02/16/2012
Link: http://www.businessweek.com/magazine/googles-bid-to-be-everything-to-everyone-02162012.html
Questions for discussion:
- Highlight Google’s strategic planning described in this report.
- Do you think they will be successful with this approach?
- Who would be Google’s competitors in the future if this approach is launched?
- How would you expect competitors to respond?
Look to weaknesses to find your leadership strengths
February 20, 2012 by Brahm Canzer
Filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives
Description: (MoneyWatch) Steve Jobs, General Patton, and Mother Teresa. They were leaders who broke the mold, using their uniqueness to do what no one else could do. What they had in common was that they were unique.
Source: MoneyWatch.com
Date: 02/08/2012
Questions for discussion:
- Summarize the ideas expressed in this article about leadership?
- What is your opinion of this line of thinking?
How Millennial Men React to Mobile Ads
February 20, 2012 by Brahm Canzer
Filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information
Description: eMarketer estimates that the number of US smartphone users will rise 44% this year to over 106 million. And as these users continue to do more activities on their phones, their likelihood of exposure to mobile advertising becomes assured.
Source: eMarketer.com
Date: 02/13/2012
Link: http://www.emarketer.com/Article.aspx?R=1008834&ecid=a6506033675d47f881651943c21c5ed4
Questions for discussion:
- What does this research suggest to marketing managers, from a strategic planning point of view?
- Do you think this phenomenon will affect overall advertising planning in the future?
250,000 ask Apple to change its labor ways
Description: Petitions with over 250,000 signatures were delivered to Apple stores calling for reforms to working conditions in its suppliers’ factories.
Source: CNNMoney.com – video report
Link: http://money.cnn.com/video/technology/2012/02/09/t-ts-change-org-signatures.cnnmoney/
Questions for discussion:
- Do you think Apple is being singled-out when the concerns likely apply to any company manufacturing in China?
- How should Apple’s management deal with group?
Sell more stuff by giving it away
February 13, 2012 by Brahm Canzer
Filed under Part 1 Business in a Global Environment, Part 4: Marketing Management
Description: (MoneyWatch) COMMENTARY We’re all in business to sell something, but sometimes one of the best ways to do that is to give it away. For some owners, that tactic’s anathema — “I’m in business to sell, not to give” — but their attitude is short-sighted.
Source: MoneyWatch.com
Date: 02/07/2012
Link: http://www.cbsnews.com/8301-505143_162-57371972/sell-more-stuff-by-giving-it-away/?tag=nl.e857
Questions for discussion:
- Do you agree with these marketing suggestions?
- Using an example of a business you are familiar with, list two “give-away” strategies and how the firm would recoup the costs.
Stocks are up, but they’re still cheap
February 13, 2012 by Brahm Canzer
Filed under Part 1 Business in a Global Environment, Part 6 Managing Financial Resources
Description: Stocks are soaring, but investors who buy in now may still be getting a deal of a decade, based on metrics of how pricey the market is.
Source: USAToday.com
Date: 02/08/2012
Link: http://www.usatoday.com/money/perfi/stocks/story/2012-02-08/stocks-still-cheap/53017416/1
Questions for discussion:
- Summarize the arguments made in this report?
- Do you agree with them?
Tesla’s Model X: Finally, an electric car we all want
February 13, 2012 by Brahm Canzer
Filed under Part 1 Business in a Global Environment, Part 4: Marketing Management
Description: Commentary Tesla Motors is helping destroy the notion that electric vehicles are green cars with unfortunate compromises.
Source: CNET.com
Date: 02/10/2012
Link: http://news.cnet.com/8301-11386_3-57374536-76/teslas-model-x-finally-an-electric-car-we-all-want/
Questions for discussion:
- Do you think this vehicle is “what we all want”?
- How should the industry market the concept?
An Idea for Fixing Education: Skip College, Work at a Startup
February 13, 2012 by Brahm Canzer
Filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives
Description: Skip college, work at a startup. That’s the idea behind a new two-year program called Enstittue that started accepting applications Tuesday.
Source: Mashable.com
Date: 02/02/2012
Link: http://mashable.com/2012/02/07/enstitute/
Questions for discussion:
- What do you think of these arguments for learning on the job?
- For which careers is attending college a better choice for more efficient learning?
How Zuckerberg changed the game
Description: Facebook founder Mark Zuckerberg grew the college dorm room startup to a global tech giant with more users than most countries’ populations.
Source: CNNMoney.com – video report
Date: 02/03/2012
Link: http://money.cnn.com/video/technology/2012/02/02/f_game_changers_facebook.fortune/
Questions for discussion:
- Who is Mark Zukerberg?
- Do you think his engineering background affected the way he managed the development of the company?
