Mad Man
August 2, 2010 by Brahm Canzer
Filed under Part 3 Management: Empowering People to Achieve Business Objectives
Description: Why did Alex Bogusky, the most celebrated adman of his era, turn his back on the business?
Source: Businessweek.com
Date: 07/29/2010
Link: http://www.businessweek.com/magazine/content/10_32/b4190060449252.htm
Questions for discussion:
- Summarize the probable reasons for Alex Bogusky`s decision.
- What do think about his decision?
- What do you think about his criticism about the advertising industry?
What Mad Men Gets Right About Innovation
July 26, 2010 by Brahm Canzer
Filed under Part 3 Management: Empowering People to Achieve Business Objectives
Description: A scene from the Sterling Cooper ad agency offers a lesson about how leaders can foster creativity.
Source: Businessweek.com
Date: 07/23/2010
Link: http://www.businessweek.com/managing/content/jul2010/ca20100723_186913.htm
Questions for discussion:
- Summarize the main findings of the research report.
- Are you surprised by any of them?
- What message is there here for managers and for employees?
Business ethics, with a chuckle
June 14, 2010 by Brahm Canzer
Filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives
Description: The quick videos can be described as “The Office” meets YouTube meets your annual Business Ethics 101 seminar.
Source: MSNBC.com
Date: 06/11/2010
Link: http://www.msnbc.msn.com/id/37595722/ns/business-small_business/
Questions for discussion:
- Do you think this approach is better than traditional training efforts?
- Do you think this sort of training would appeal more to certain target markets rather than others?
- How would you market these training services?
Airlines Work to Catch Up to the Digital Age
June 7, 2010 by Brahm Canzer
Filed under Part 3 Management: Empowering People to Achieve Business Objectives
Description: Airlines have made great technological leaps in recent years, allowing passengers to check in from home or download boarding passes on their smartphones. But if you’ve ever been stranded at an airport during a raging thunderstorm, chances are you will end up standing in a long line watching a gate agent typing furiously on an outdated computer.
Source: NYTimes.com
Date: 06/04/2010
Link: http://www.nytimes.com/2010/06/05/business/05air.html?ref=business
Questions for discussions:
- What does the report say about the growing importance of technology?
- Summarize how technology has changed the industry.
- What are the key advantages of keeping pace with advances in technology?
Are we friends or colleagues?
Description: As workers spend more time on Facebook and Linkedin, companies are developing social-networking services for the office.
Source: CNNMoney.com – video report
Date: 05/28/2010
Link: http://money.cnn.com/video/technology/2010/05/27/tm_social_net_enterprise.fortune/
Questions for discussion:
- Do you think there is a special role for social networking applications in workplace environments?
- What advantages and disadvantages are there to installing social networking in a workplace?
- How could applications like Facebook be marketed to corporate buyers?
CEO Pay Breaks Glass Ceiling as Bartz Gets $47.2 Million in ‘09
May 17, 2010 by Brahm Canzer
Filed under Part 3 Management: Empowering People to Achieve Business Objectives
Description: Chief executive officers’ pay is shattering the glass ceiling. Boosted by a $47.2 million package for Carol Bartz of Yahoo! Inc. and $26.3 million for Irene Rosenfeld of Kraft Foods Inc., compensation for woman CEOs at the biggest U.S. companies is booming.
Source: Bloomberg.com
Date: 05/13/2010
Link: http://www.bloomberg.com/apps/news?pid=newsarchive&sid=aM3CXlOJRBcs
Questions for discussion:
What does this report have to say about the pay earned by CEO women executives?
On Her Team, It’s All About Bench Strength
May 10, 2010 by Brahm Canzer
Filed under Part 3 Management: Empowering People to Achieve Business Objectives
Description: This interview with Sharon Napier, chief executive of Partners + Napier, an ad agency based in Rochester, was conducted and condensed by Adam Bryant.
Source: NYTimes.com
Date: 05/07/2010
Link: http://www.nytimes.com/2010/05/09/business/09corner.html?ref=business
Questions for discussion:
- What lessons did you learn by reading this article?
- Which comment do you think was the most insightful?
- What would add to the commentary about the relationship between sports and management?
Innovation, by Order of the Kremlin
April 12, 2010 by Brahm Canzer
Filed under Part 3 Management: Empowering People to Achieve Business Objectives
Description: AROUND the time that Apple Computer was making it big in California, Andrey Shtorkh was getting a first-hand look at the Soviet approach to high tech: he guarded the fence keeping scientists inside Sverdlovsk-45, one of the country’s secret scientific cities, deep in the Ural Mountains.
Source: NYTimes.com
Date: 04/10/2010
Link: http://www.nytimes.com/2010/04/11/business/global/11russia.html?ref=business
Questions for discussion:
- What does this article suggest about changing attitudes towards business and entrepreneurialism in Russia?
- Do you believe the movement described here is genuine and sustainable?
Online video saves business big bucks
Description: Web-conferencing software and cheap digital video cameras are reducing the need for costly business travel.
Source: CNNMoney.com – video report
Date: 03/04/2010
Link: http://money.cnn.com/video/technology/2010/03/04/tm_video_conference.fortune/
Questions for discussion:
- Summarize the arguments presented favouring the growth of online video.
- What are the reasons for consumer use of online video?
- How does this compare to business market use of online video?
- Which market do you believe will grow faster?
- How does this product compare to the adoption of cell-phone technology?
GM’s chief gets $9 million
February 22, 2010 by Brahm Canzer
Filed under Part 3 Management: Empowering People to Achieve Business Objectives
Description: General Motors chairman and chief executive, Ed Whitacre, Jr. will receive a compensation package worth $9 million, the automaker said Friday.
Source: CNNMoney.com
Date: 02/19/2010
Link: http://money.cnn.com/2010/02/19/news/companies/GM_salary/index.htm
Questions for discussion:
- Do you believe this compensation is appropriate in light of GM’s history and connection to TARP?
- Do you believe there can be negative reaction from employees or customers because of the compensation?
