Next great Windows OS?
Description: Windows 7 is drawing rave reviews, but can Microsoft parlay the momentum into its other products?
Source: CNNMoney – video report
Date: 10/13/2009
Keys: Marketing (p388), New product development (p420), Management (p252)
Link: http://money.cnn.com/video/technology/2009/10/13/tt_windows_7_ballmer_microsoft.fortune/
Questions for discussion:
- What do you think Microsoft’s future looks like, especially in terms of new products?
- Do you agree with the criticisms of Microsoft’s management since Bill Gates left active decision-making of the firm? Explain your answer.
Buick targets younger buyers
October 12, 2009 by Brahm Canzer
Filed under Part 4: Marketing Management
Description: The 2010 Buick Lacrosse CXS is a luxury sport sedan combining comfort riding and decent performance from V6 models.
Source: CNNMoney – video report
Date: 10/08/2009
Keys: Marketing (p388), New product development (p420)
Link: http://money.cnn.com/video/luxury/2009/10/08/lux_peter_buick_lacrosse.cnnmoney/
Questions for discussion:
- Do you think this new vehicle will be successful? Explain your answer.
- Do you think the problems associated with GM can be overcome?
- Are the positive attributes associated with this vehicle sufficient to reposition the GM brand in consumers’ minds?
Budget plug-in car for the city
October 5, 2009 by Brahm Canzer
Filed under Part 4: Marketing Management
Description: Former Mindspring CEO Mike McQuary enters the electric car market with the Wheego Whip.
Source: CNNMoney – video report
Date: 10/02/2009
Keys: Small business management (p140), Marketing (p388)
Link: http://money.cnn.com/video/technology/2009/10/02/tech_all_electric_car_wheego.cnnmoney/
Questions for discussion:
- Do you think the future belongs to small car companies? Explain why or why not?
- Who would you select as the target market for these vehicles?
- Develop a simple marketing plan and explain your decisions.
