Why Spotify linked up with Sprint

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description: Sprint customers will now get a free Spotify trial and it’s all part of CEO Daniel Ek’s strategy of reaching ‘all of the U.S.’ while still innovating in the digital music industry. Source: CNN.com – video report Date: Apr 30, 2014 Link: http://money.cnn.com/video/technology/2014/04/29/t-spotify-sprint-mobile-music-industry-video-ipo-capital.cnnmoney/index.html Questions for Discussions: How has partnering benefited both companies? Describe the… Read more »

YouTube turns 9: It started with animals

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Description: Video-sharing giant YouTube is turning 9 and the Google-owned site has spawned a viral genre of animal videos that generate millions of clicks around the world. Source: CNNMoney.com – video report Date: April 24, 2014 Link: http://money.cnn.com/video/technology/2014/04/24/youtube-9th-anniversary-online-streaming-video-animal-roundup.cnnmoney/index.html Questions for Discussions: Why is YouTube so successful? How is YouTube an example of social media? Do… Read more »

Barbie. So not hot right now

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Toy maker Mattel’s earnings disappoint investors as a drop in Barbie sales cuts into revenue. Source: CNNMoney.com – video report Date: Mar 30, 2014 Link: http://money.cnn.com/video/investing/2014/04/17/investing-buzz-mattel-barbie-toys-stock-down.cnnmoney/index.html Questions for Discussions: Why has Mattel stock price fallen? Do you think this is temporary and a good opportunity to buy the stock?

Toyota’s Three-wheeled Car Gets Tested on the Hill

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Description: Toyota invited members of Congress and Bloomberg’s Phil Mattingly out for a test drive of the I-Road — its answer to zero-emissions urban driving. Source: Bloombergcom – video report Date: Mar 30, 2014 Link: http://www.bloomberg.com/video/toyota-s-three-wheeled-car-gets-tested-on-the-hill-5UEm~Uo0SJu2tfYmzqTWjA.html Questions for Discussions: Do you think this car will succeed with urban drivers? Could a car sharing program work… Read more »