How Millennial Men React to Mobile Ads
February 20, 2012 by Brahm Canzer
Filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information
Description: eMarketer estimates that the number of US smartphone users will rise 44% this year to over 106 million. And as these users continue to do more activities on their phones, their likelihood of exposure to mobile advertising becomes assured.
Source: eMarketer.com
Date: 02/13/2012
Link: http://www.emarketer.com/Article.aspx?R=1008834&ecid=a6506033675d47f881651943c21c5ed4
Questions for discussion:
- What does this research suggest to marketing managers, from a strategic planning point of view?
- Do you think this phenomenon will affect overall advertising planning in the future?
Japan’s geezers turned gamers
February 13, 2012 by Brahm Canzer
Filed under Part 1 Business in a Global Environment, Part 4: Marketing Management
Description: Japan a nation known for its aging population, arcades have become popular with Japan’s elderly, prompting some to even host ‘senior nights.’
Source: CNNMoney.com – video report
Date: 02/08/2012
Link: http://money.cnn.com/video/news/2012/02/08/n_japanese_geezer_games.cnnmoney/
Questions for discussion:
- How have demographic changes in Japan affected business?
- What are some ideas you would suggest to the management of malls and game developers?
250,000 ask Apple to change its labor ways
Description: Petitions with over 250,000 signatures were delivered to Apple stores calling for reforms to working conditions in its suppliers’ factories.
Source: CNNMoney.com – video report
Link: http://money.cnn.com/video/technology/2012/02/09/t-ts-change-org-signatures.cnnmoney/
Questions for discussion:
- Do you think Apple is being singled-out when the concerns likely apply to any company manufacturing in China?
- How should Apple’s management deal with group?
How Zuckerberg changed the game
Description: Facebook founder Mark Zuckerberg grew the college dorm room startup to a global tech giant with more users than most countries’ populations.
Source: CNNMoney.com – video report
Date: 02/03/2012
Link: http://money.cnn.com/video/technology/2012/02/02/f_game_changers_facebook.fortune/
Questions for discussion:
- Who is Mark Zukerberg?
- Do you think his engineering background affected the way he managed the development of the company?
The $1.6 Billion Woman, Staying on Message
Description: SEVENTY-TWO hours before Facebook’s big moment, Sheryl K. Sandberg was half a world away, hobnobbing with the likes of Bill Gates and the Archbishop Desmond Tutu.
Source: NYTimes.com
Date: 02/03/2012
Questions for discussion:
- How would you describe Sheryl Sandberg?
- Do you think her gender has helped, hurt, or made no difference in her success?
Small Business Exports Edge Up
Description: Small businesses have increased their share of exports in the two years since President Obama set a goal to double U.S. sales abroad by 2015, according to new federal data.
Source: Businessweek.com
Date: 02/02/2012
Questions for discussion:
- What are the reasons for the improved exports by small businesses?
- Can this be sustained? If so, how?
Kaiser CEO: Time to end piecemeal healthcare
Description: George Halvorson, CEO of non-profit healthcare insurer Kaiser Permanente, says the current U.S. healthcare system will drive the economy into the ground.
Source: CNNMoney.com – video report
Date: 01/26/2012
Link: http://money.cnn.com/video/news/2012/01/26/n_davos_halvorson_health.cnnmoney/
Questions for discussion:
- Describe how the not-for-profit and for-profit healthcare businesses work?
- How should healthcare work, according to CEO George Halvorson?
- How could it be better?
- What managerial issues are stopping the for-profit industry from adopting these policies?
- How does consumer psychology affect this business?
Amazon’s Hit Man
Description: Larry Kirshbaum was the ultimate book industry insider—until Amazon called
Source: Businessweek.com
Date: 01/25/2012
Link: http://www.businessweek.com/magazine/amazons-hit-man-01252012.html?chan=magazine+channel_top+stories
Questions for discussion:
- Describe the changes that management is dealing with in the publishing industry.
- How has management at Amazon been affected by technological changes?
- Do you think management decision-making has been responsive?
Six Strategy Insights RIM’s New CEO Can Use
Description: The usual moves won’t work when new technologies and rivals dramatically shake up the field
Source: Businessweek.com
Date: 01/24/2012
Link: http://www.businessweek.com/management/six-strategy-insights-rims-new-ceo-can-use-01242012.html
Questions for discussion:
- What are the recommendations made in this report?
- Do you agree with them?
- What else would you suggest to RIM’s top management?
How the U.S. Lost Out on iPhone Work
January 30, 2012 by Brahm Canzer
Filed under Part 1 Business in a Global Environment, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources
Description: When Barack Obama joined Silicon Valley’s top luminaries for dinner in California last February, each guest was asked to come with a question for the president. But as Steven P. Jobs of Apple spoke,President Obama interrupted with an inquiry of his own: what would it take to make iPhones in the United States?
Source: NYTimes.com
Date: 01/22/2012
Link to article: http://www.nytimes.com/2012/01/22/business/apple-america-and-a-squeezed-middle-class.html?hp
Link to video: http://www.nytimes.com/interactive/2012/01/20/business/the-iphone-economy.html?ref=business
Questions for discussion:
- How does Apple illustrate the global nature of business today?
- Why, according to the report, will these manufacturing jobs never return to the U.S.?
- Do you agree with this view?
- What does this report suggest managers do in order reduce the loss of manufacturing employment?
- How can future employees – in the U.S. and elsewhere – prepare for work in a global market for jobs?
- Is there a role for governments here?
