Research In Motion Ltd.’s (RIMM) shares jumped almost 22% in after-hours trading after the company offered better-than-expected first-quarter earnings and margin guidance.
Keys: Marketing, technology, finance, stock market
Questions for discussion:
- Although the industry leader in the corporate market, RIM faces stiff competition from competitors such as AppleÃ¢â‚¬â„¢s iPhone as it fights for consumer market share. Why do you think BlackberryÃ¢â‚¬â„¢s have sold so well to consumers?
- What do you think distinguishes one brand from another in the consumerÃ¢â‚¬â„¢s mind?
- How important do you think price is to consumers?
- Which features would you add to future models?
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