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Recent reports suggest premium video portal Hulu is on the verge of selling a stake to Disney-ABC Television Group and hosting Disney/ABC content on the site. If a deal happens, Hulu — already backed by NBCU and News Corp. — will be just one partner short of achieving a monopoly among broadcast giants. And that missing partner is CBS.


Date: 4/16/2009

Keys: Marketing, distribution channels, strategic alliances, technology


Questions for discussion:

  • What do you believe this strategy will mean for the participants? For customers? For competitors? Explain your thinking.

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