Recent reports suggest premium video portal Hulu is on the verge of selling a stake to Disney-ABC Television Group and hosting Disney/ABC content on the site. If a deal happens, Hulu — already backed by NBCU and News Corp. — will be just one partner short of achieving a monopoly among broadcast giants. And that missing partner is CBS.

Source: Clickz.com

Date: 4/16/2009

Keys: Marketing, distribution channels, strategic alliances, technology

Link: http://www.clickz.com/3633426

Questions for discussion:

• What do you believe this strategy will mean for the participants? For customers? For competitors? Explain your thinking.