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GM is preparing to ‘kill off’ its Pontiac brand as the carmaker searches for viability.

Source: CNNMoney Reports – video report

Date: 4/24/2009

Keys: Marketing, positioning, brands, operations management

Link: http://money.cnn.com/video/news/2009/04/24/news-gm-pontiac-042409.cnnmoney/

Questions for discussion:

  • Do you agree with the explanations offered for shutting down the Pontiac brand name? Explain your thinking.
  • How would you handle the large number of brands and models under the GM name?
  • How would you rationalize your marketing resources? Explain.

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