GM is preparing to ‘kill off’ its Pontiac brand as the carmaker searches for viability.

Source: CNNMoney Reports – video report

Date: 4/24/2009

Keys: Marketing, positioning, brands, operations management

Link: http://money.cnn.com/video/news/2009/04/24/news-gm-pontiac-042409.cnnmoney/

Questions for discussion:

• Do you agree with the explanations offered for shutting down the Pontiac brand name? Explain your thinking.
• How would you handle the large number of brands and models under the GM name?
• How would you rationalize your marketing resources? Explain.