GM is preparing to ‘kill off’ its Pontiac brand as the carmaker searches for viability.
Source: CNNMoney Reports Ã¢â‚¬â€œ video report
Keys: Marketing, positioning, brands, operations management
Questions for discussion:
- Do you agree with the explanations offered for shutting down the Pontiac brand name? Explain your thinking.
- How would you handle the large number of brands and models under the GM name?
- How would you rationalize your marketing resources? Explain.