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H&R Block is one of several big brands making use of a video annotations feature released last summer by YouTube. The tax preparation company is running a Razorfish-designed YouTube game that lets users click on “hot spots” in videos that link to other YouTube videos or Web sites.


Date: 4/23/2009

Keys: Marketing, advertising, strategic alliances, technology


Questions for discussion:

  • Interaction with the customer is believed by many advertisers to be significantly better than so-called passive communications. Click on the link to the H&R Block “Don’t Miss It” game.
  • Do you think this sort of ability to engage the customer is in fact superior to regular web advertisements? Explain your thinking.
  • Describe your vision of some creative interaction design that you would recommend for a specific company other than H&R Block?
  • Explain what your communication goal would be.

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