The automaker’s long history does include prior troubled times.

Source: CNNMoney Reports – video report

Date: 5/01/2009

Keys: Marketing, brands, finance, management

Link: http://money.cnn.com/video/news/2009/05/01/news.050109.chryslerthen.cnnmoney/

Questions for discussion:

• Do you think Chrysler will rebound this time? Explain your answer.
• Will the alliance with Fiat be positive or negative for those trying to sell cars in the North American market?
• What would you do with Chrysler if it was totally up to you to choose?