The automaker’s long history does include prior troubled times.
Source: CNNMoney Reports Ã¢â‚¬â€œ video report
Keys: Marketing, brands, finance, management
Questions for discussion:
- Do you think Chrysler will rebound this time? Explain your answer.
- Will the alliance with Fiat be positive or negative for those trying to sell cars in the North American market?
- What would you do with Chrysler if it was totally up to you to choose?