The old children’s game of Telephone, in which a whispered message is passed — and inevitably distorted — among players, has obvious applications on a platform like Twitter. The question is whether those applications can be made to benefit an advertiser.
Keys: Marketing, advertising, strategic alliances, technology
Questions for discussion:
- What do you think of this product concept?
- Do you think it can be repeated with other products? Which ones?
- Is there a negative side to using this sort of word-of-mouth promotional tool? Explain your thinking.
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