The old children’s game of Telephone, in which a whispered message is passed — and inevitably distorted — among players, has obvious applications on a platform like Twitter. The question is whether those applications can be made to benefit an advertiser.

Source: Clickz.com

Date: 5/01/2009

Keys: Marketing, advertising, strategic alliances, technology

Link: http://www.clickz.com/3633603

Questions for discussion:

• What do you think of this product concept?
• Do you think it can be repeated with other products? Which ones?
• Is there a negative side to using this sort of word-of-mouth promotional tool? Explain your thinking.