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The old children’s game of Telephone, in which a whispered message is passed — and inevitably distorted — among players, has obvious applications on a platform like Twitter. The question is whether those applications can be made to benefit an advertiser.


Date: 5/01/2009

Keys: Marketing, advertising, strategic alliances, technology


Questions for discussion:

  • What do you think of this product concept?
  • Do you think it can be repeated with other products? Which ones?
  • Is there a negative side to using this sort of word-of-mouth promotional tool? Explain your thinking.

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