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Solar company Konarka has developed a transparent solar cell that it hopes will be built onto electricity-generating windows.


Date: 5/08/2009

Keys: Marketing, product development, strategic alliances


Questions for discussion:

  • Is there a market for this innovative product?
  • Is the company making a mistake by trying to compete with conventional solar electricity-generating products?
  • What sorts of special applications (products) could make use of this innovation?
  • How would you go about setting a price for this technology?

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