Solar company Konarka has developed a transparent solar cell that it hopes will be built onto electricity-generating windows.
Keys: Marketing, product development, strategic alliances
Questions for discussion:
- Is there a market for this innovative product?
- Is the company making a mistake by trying to compete with conventional solar electricity-generating products?
- What sorts of special applications (products) could make use of this innovation?
- How would you go about setting a price for this technology?