Cutting out the combustion engine could mean a whole new world for car design.
Source: CNNMoney Reports – video report
Date: 5/15/2009
Keys: Marketing, new product development
Link: http://money.cnn.com/video/news/2009/05/15/news.energyfix.051509.cnnmoney/
Questions for discussion:
- Do you think that the cars described in this report will be well received by American buyers? Explain your answer.
- What would you do to enhance the design appeal of the next generation of energy efficient cars?
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