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Cutting out the combustion engine could mean a whole new world for car design.
Source: CNNMoney Reports – video report
Date: 5/15/2009

Keys: Marketing, new product development

Link: http://money.cnn.com/video/news/2009/05/15/news.energyfix.051509.cnnmoney/

Questions for discussion:

  • Do you think that the cars described in this report will be well received by American buyers? Explain your answer.
  • What would you do to enhance the design appeal of the next generation of energy efficient cars?

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