If you routinely buy at least five songs per month, here’s good news from Napster: A new subscription plan nets you five DRM-free MP3 downloads and unlimited streaming for just $5 monthly. In other words, it’s like buying the songs you were buying anyway and getting unlimited streaming for free.

Source: CNET.com

Date: 5/19/2009

Keys: Marketing, strategic marketing, product development, strategic alliances

Link: http://news.cnet.com/8301-13845_3-10244574-58.html?tag=mncol

Questions for discussion:

• Do you agree with the view that this deal is the best in the marketplace? Why or why not?
• How would you market music downloading services?
• Which target markets would you select? Why?
• Which markets would you avoid? Why?