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If you routinely buy at least five songs per month, here’s good news from Napster: A new subscription plan nets you five DRM-free MP3 downloads and unlimited streaming for just $5 monthly. In other words, it’s like buying the songs you were buying anyway and getting unlimited streaming for free.


Date: 5/19/2009

Keys: Marketing, strategic marketing, product development, strategic alliances


Questions for discussion:

  • Do you agree with the view that this deal is the best in the marketplace? Why or why not?
  • How would you market music downloading services?
  • Which target markets would you select? Why?
  • Which markets would you avoid? Why?

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