Microsoft CEO Steve Ballmer today drew back the curtain on the new incarnation of Live Search: Bing.
Keys: Marketing, brands, internet technology
Questions for discussion:
- Take a look at the website referred to in the article for more information about Bling. Do you think Bling will do well against its competitors? Explain your answer.
- Explain why it might be difficult for Bling to attract users.
- How would you market Bling?