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Microsoft CEO Steve Ballmer today drew back the curtain on the new incarnation of Live Search: Bing.


Date: 5/28/2009

Keys: Marketing, brands, internet technology


Questions for discussion:

  • Take a look at the website referred to in the article for more information about Bling. Do you think Bling will do well against its competitors? Explain your answer.
  • Explain why it might be difficult for Bling to attract users.
  • How would you market Bling?

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