Microsoft CEO Steve Ballmer today drew back the curtain on the new incarnation of Live Search: Bing.
Source: Clickz.com
Date: 5/28/2009
Keys: Marketing, brands, internet technology
Link: http://www.clickz.com/3633901
Questions for discussion:
- Take a look at the website referred to in the article for more information about Bling. Do you think Bling will do well against its competitors? Explain your answer.
- Explain why it might be difficult for Bling to attract users.
- How would you market Bling?
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